Hi there, call me Sya!

Personal Profile

Brand marketing and creative professional with 4+ years’ experience across consumer goods and

creative industries. Skilled in brand strategy, content creation, and campaign planning. Recently

pursued a Master’s in Cultural and Creative Industries to explore how marketing and storytelling

can enhance audience engagement in cultural spaces.

Work Experience

2024-2025

AACTA

Film & Screen

Australia

Marketing Communication Intern

Supported social media and content strategy for the 2025 AACTA Festival, contributing to over 50 million video views and 60 million reach (228% increase).
Designed 100+ website banners for program listings and improved user experience, helping drive a 45% increase in website traffic and an 85% boost in page views.
Researched and prepared fact sheets for 100+ award nominees to support media and press coverage.

2022-2023

Kino

FMCG

Indonesia

Brand Executive

Managed 2 personal care brands, delivering 5+ major integrated campaigns across digital and offline channels.
Drove a 15% increase in sales conversion through targeted strategy and execution.
Handled an IDR 1.5 B+ annual budget, optimizing spend for reach and performance.

2021-2022

Kino

FMCG

Indonesia

Digital Content Strategist

Developed and executed digital strategies for 3 major brand campaigns, boosting engagement by 20% year-on-year.
Managed monthly content calendar across platforms, producing 50+ posts/month to support brand awareness.
Tracked performance and adjusted tactics using A/B testing and insights from campaign analytics and audience data.

2019-2021

Retina

Creative Agency

Indonesia

Account Manager & Graphic Designer

Led creative direction and design for 10+ brand projects, covering both digital (mainly social media) and printed assets.
Managed client communications and timelines, ensuring 100% on-time delivery across all projects.
Produced visuals that strengthened brand identity and supported campaign goals.

early-mid 2019

Unilever

FMCG

Indonesia

Brand Builder Intern

Assisted in launching 3 new Pond’s product lines with digital campaigns and offline activations over 6 months.
Coordinated with agencies on influencer marketing, assisting in talent selection and content execution.
Collaborated with e-commerce teams to deliver 20+ promotional content and drive online sales.

Education

2023-2025

Monash University

Faculty of Arts

Australia

GPA 3.75

Master of Cultural and Creative Industries

Cultural policy and sustainable development
- Examined how cultural policy, governance, and ethical practices influence industry growth and social impact.
Creative entrepreneurship and design thinking
- Developed practical skills in building creative ventures, using innovation frameworks and user-focused approaches.
Events, festivals, and urban cultural strategy
- Explored how cultural experiences and creative cities contribute to community engagement and urban regeneration.
Strategic and crisis communication
- Learned how to manage digital communications and navigate public issues within cultural and creative settings.

2015-2018

Institut Teknologi Bandung

School of Business and Management

Indonesia

Bachelor of Science in Management

Marketing and brand strategy
- Gained knowledge in consumer behavior, emotional branding, and strategic brand management.
Business communication and psychology
- Explored the role of perception and communication in shaping effective leadership and decision-making.
Applied business experience
- Participated in integrated business projects simulating real-world entrepreneurial and management challenges.

GPA 3.57